HRM FPX 5310 Assessment 1 Recruiting Plan Strategy Report

Student Name

Capella University

HRM-FPX5310 Strategic Human Resource Management

Prof. Name:

Date

Executive Summary

Regis Corporation is the largest chain of hair salons globally, operating numerous salon brands, including Supercuts, Mastercuts, Regis, Smartstyle, and Cost Cutters. The company began in 1922 in Edina, Minnesota, as a small salon called Kunin Beauty Salon, founded by Paul and Florence Kunin. In 1958, their son took over the business and rebranded it as Regis. Today, Regis is headquartered in Minneapolis, Minnesota, and has expanded to over 10,000 salons worldwide, comprising both corporate and franchise locations. The company offers a wide range of services and products to meet customers’ hair care needs, selling well-known retail brands such as Paul Mitchell, Sexy Hair, Nixon, TIGI, and Mizani. To address the growing demand, Regis is actively hiring and seeking to expand into new locations, specifically targeting Jackson, MS, New Orleans, LA, and Orlando, FL. The Human Resources department will analyze the demographics, employment labor laws, and resources for recruiting minorities in these areas and provide recommendations for the most suitable location for expansion.

Labor Market Analysis

Jackson, MS

Population/Median Income/Unemployment Rates/Rankings on Living
- In 2019, the Census estimated Jackson’s population at 160,628, with a median household income of $38,888.
- According to the U.S. Bureau of Labor Statistics (2015), Jackson’s unemployment rate was 5.3%.
- Niche.com ranked Jackson #8 out of 17 for the best places for young professionals, #9 for the lowest cost of living, and #12 for the most diverse places to live.
Diversity
- 81.8% African American
- 15.9% White Non-Hispanic
- 0.72% White Hispanic
- 0.39% Asian
Economy
- The Census ACS 1-year survey reported a median household income of $52,426 for the Jackson metro area in 2019, with 68.1% employed and 3.2% unemployed.
Workforce Composition
- In 2018, the median age in Jackson was 32.4 years. Native-born citizens had a median age of 32, while foreign-born citizens had a median age of 36. The average age remained stable at 32 in 2017.

New Orleans, LA

Population/Median Income/Unemployment Rates/Rankings on Living
- In 2019, New Orleans had an estimated population of 390,144 and a median household income of $41,604.
- The U.S. Bureau of Labor Statistics (2015) reported an unemployment rate of 6.0%.
- Niche.com ranked New Orleans #30 out of 123 for the best places for young professionals, #62 for the best places to live, and #22 for the most diverse places to live.
Diversity
- 58.8% Black or African American
- 30.5% White Non-Hispanic
- 3.56% White Hispanic
- 2.78% Asian Non-Hispanic
- 1.59% Mixed Race (two or more) Non-Hispanic
Workforce Composition
- In 2018, the median age in New Orleans was 37.3 years. Native-born citizens had a median age of 37, while foreign-born citizens had a median age of 44. The average age was 37 in 2017.

Orlando, FL

Population/Median Income/Unemployment Rates/Rankings on Living
- In 2019, Orlando’s population was estimated at 287,442, with a median household income of $51,757.
- The U.S. Bureau of Labor Statistics (2015) reported an unemployment rate of 5.2%.
- Niche.com ranked Orlando #2 out of 198 for the most diverse places to live, #39 for the best public schools, #40 for the best places for young professionals, and #72 for the best places to live.
Diversity
- 35.8% White Non-Hispanic
- 25.5% Black or African American Non-Hispanic
- 22.7% White Hispanic
- 6.44% Hispanic
- 3.47% Asian Non-Hispanic
Workforce Composition
- In 2018, the median age in Orlando was 33.9 years. Native-born citizens had a median age of 32, while foreign-born citizens had a median age of 39. The average age was 33 in 2017.

Conclusion

The analysis of the labor markets in Jackson, New Orleans, and Orlando provides valuable insights for Regis Corporation’s expansion strategy. Each location presents unique demographic characteristics, economic conditions, and workforce compositions that will influence the decision-making process for new salon openings.

Employment and Labor Laws

The U.S. Department of Labor (DOL) oversees and enforces over 180 federal laws that govern various workplace activities, impacting approximately 150 million workers across 10 million workplaces (U.S. Department of Labor, n.d.). These laws encompass a wide range of employee-related issues, including:

Wages and Hours
Workplace Safety and Health
Workers’ Compensation
Employee Benefit Security
Unions and Their Members
Employee Protection
Garnishment of Wages
Family and Medical Leave Act
Veterans’ Preference
Government Contracts, Grants, or Financial Aid
Migrant and Seasonal Agricultural Workers
Mine Safety and Health
Construction
Transportation
Plant Closings and Layoffs

These regulations are crucial for the effective recruitment and management of any organization.

Minority Recruitment Resources

To diversify the applicant pool, organizations must utilize a variety of resources during the recruitment process. It is essential for companies, regardless of size, to have a clear understanding of their hiring needs and timelines (Heather, 2021). A successful recruitment strategy requires thorough preparation and knowledge of effective recruiting practices. To attract diverse talent, organizations should consider the following resources:

Flyers that provide information about the organization and the benefits of joining.
Sign-in sheets or mini applications to collect candidate information.
Active and updated social media profiles with relevant hashtags.
A well-designed website that showcases company information.

When these resources are effectively utilized, the recruitment process can flourish.

Recommendation

After evaluating the three potential locations for expansion, I recommend Orlando, FL, as the optimal choice for Smartstyle’s growth. Orlando has the largest population among the three locations and boasts the highest median household income. Additionally, the city is notably diverse, with demographics including 35.8% White Non-Hispanic, 25.5% Black or African American Non-Hispanic, 22.7% White Hispanic, 6.44% Hispanic, and 3.47% Asian Non-Hispanic. This diversity aligns with Smartstyle’s goals. Furthermore, Orlando is highly ranked as one of the best places for professionals and living, which will facilitate talent acquisition and onboarding.

References

Denny, D. M. (2021, April 11). Thriving in a multigenerational workplace. Retrieved from http://extension.msstate.edu/publications/thriving-multigenerational-workplace

Department of Numbers. (2021). Jackson Mississippi household income. Retrieved from https://www.deptofnumbers.com/income/mississippi/jackson/#:~:text=The%20Census%20ACS%201%2Dyear,2019%2C%20the%20latest%20figures%20available.

Heather. (2021, January 28). 11 steps to develop a scalable recruitment plan [2021]. Retrieved from https://harver.com/blog/recruitment-plan/

U.S. Department of Labor. (n.d.). Summary of the major laws of the Department of Labor. Retrieved from https://www.dol.gov/general/aboutdol/majorlaws