HCM FPX 5314 Assessment 5 Health Organization Analysis and Presentation

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Capella University

HCM-FPX5314 Driving Health Care Results

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Health Organization Analysis and Presentation

Introduction: Enhancing Leadership and Operational Efficiency

As a senior leader at Newport News General Hospital, performing a comprehensive analysis is crucial to addressing the challenges faced by a large medical system. Effective leadership can significantly influence the trajectory of an organization. Leaders who engage with community organizations and foster effective communication pave the way for increased awareness, revenue, and superior patient care. This article will explore strategic approaches to overcoming financial challenges while maintaining exceptional service standards.

Historical Overview of Newport News General Hospital

Founded in 1908, Newport News General Hospital initially aimed to serve the health needs of African Americans during a time of segregation. Despite its noble mission, the hospital has faced persistent financial difficulties since 1984, beginning with a deficit of $749,000. By the end of the first year, the hospital reported a substantial loss of $184,000, which led to a change in administration and, in 1985, a rebranding to Newport News General Hospital. In 1993, the hospital declared bankruptcy, necessitating a strategic overhaul under the leadership of Dr. Bryant, who was appointed as Executive Director in 1995 (Makamson, 2006). The hospital, while released from debt to nearly 900 creditors, continued to grapple with financial instability.

The hospital’s mission has always been to provide efficient and effective community service, particularly to African Americans, who faced rejection from nearby facilities. Although classified as a public hospital, which often carries a stigma of inferior care, Newport News General Hospital remains committed to dispelling this myth and striving for excellence.

Strategic Financial Recovery and Operational Improvements

Addressing Financial Challenges and Enhancing Revenue

Newport News General Hospital must tackle its financial struggles while ensuring top-quality patient care. Hiring dedicated staff is crucial for improving patient outcomes and opening opportunities for additional funding and government support. An efficient revenue generation strategy is essential, including implementing a robust healthcare system that tracks services and payments accurately.

A significant issue in the past was the failure to capture all charges for services rendered, leading to financial losses. Implementing a Matrix electronic system will streamline this process. By creating patient profiles and submitting ancillary charges as they occur, the hospital can ensure all charges are captured accurately, thus increasing revenue. Additionally, remote deposit capture for checks will expedite payment processing and account monitoring.

Developing Strategic Initiatives for Data Utilization

Building an Analytics Team

Healthcare facilities often struggle with leveraging data to solve strategic issues. Establishing a dedicated analytics team to evaluate data and improve outcomes is a key strategy. This team, supported by stakeholders, will gather accurate data to drive better results for both patients and the hospital.

Conducting a comprehensive internal assessment will help identify gaps in information and process limitations. Patient feedback through surveys can provide valuable insights into care quality, recovery, and support, leading to improved practices and staff training.

Implementing Evidence-Based Solutions

Evidence-based practices are crucial for improving organizational performance. The hospital will encourage the use of evidence-based methods to enhance patient safety and care quality. Updating electronic health records with reminders and alerts based on evidence will facilitate better decision-making and strategy adjustments.

Managing External Supply Chains and Compliance

Ensuring Reliable External Supply

The hospital’s location and proximity to transportation are vital for community access. Reliable suppliers and adherence to changing healthcare laws are also critical. Monitoring federal regulations, especially those affecting Medicare, ensures that patients receive the coverage they need and that the hospital is reimbursed appropriately.

Leveraging External Resources for Revenue Growth

The hospital’s revenue model must adapt to expanding programs and efficient resource management. Proper staff training and monitoring revenue streams will support organizational success. The implementation of advanced systems will enable effective tracking of services and payments.

Competitive Positioning and Market Analysis

Maintaining Competitive Edge

Exceptional service is a primary differentiator in healthcare. Providing outstanding care and building a strong reputation will help attract and retain patients, reducing competition. By 2016, about 90 percent of metropolitan hospital markets had low competition levels, making local hospitals like Newport News General Hospital crucial to the community (Sherry A. Glied, 2017).

Internal and External Structures

Understanding Internal and External Dynamics

Internal participants, including staff and trustees, are essential for maintaining high service standards and ensuring the facility’s success. External participants, such as insurance carriers and suppliers, also play a role in the hospital’s operations. Building strong relationships with these stakeholders is important for organizational success.

Marketing and Patient-Centered Care

Analyzing Marketing Data

Effective marketing data analysis is essential for monitoring performance and improving strategies. By aligning marketing efforts with patient needs and preferences, the hospital can enhance its services and reduce costs.

Addressing Staffing Challenges

Staffing shortages are a significant challenge in healthcare. With many healthcare workers nearing retirement, the hospital must focus on recruitment, training, and retention strategies to ensure a stable workforce.

Conclusion: Strategic Path Forward

Newport News General Hospital has faced substantial financial losses but is poised to address these challenges with a strategic plan. By adopting a patient-centered approach, utilizing advanced technology, and focusing on evidence-based practices, the hospital can improve service quality and financial stability. Continued investment in staff and systems will drive success and support the hospital’s mission of providing exceptional care.

References

Butler, R. (2012, June). Patient- Centered, Evidence Based Decision Making. From https://jaoa.org/article.aspx: https://jaoa.org/article.aspx?articleid=2094395

Heath, S. (2017, March 14). 5 Patient-Centered Strategies to Improve Patient Safety. From patientengagementhit.com: https://patientengagementhit.com/news/5-patient-centeredstrategies-to-improve-patient-safety

Makamson, E. L. (2006). Whittaker Memorial Hospital. From search-proquestcom.library.capella.edu: https://search-proquestcom.library.capella.edu/docview/216292854/fulltextPDF/C22ABCB433E240D0PQ/1? accountid=27965

NCBI. (2017, May 31). Current State of Value-Based Purchasing Programs. From www.ncbi.nlm.nih.gov: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5378385/

NCBI. (2019, October 6). Transformational Leadership and Evidence-Based Management. From www.ncbi.nlm.nih.gov: https://www.ncbi.nlm.nih.gov/books/NBK216194/

NCQA. (2019, September 22). Pateint-Centered Medical Home. From https://www.ncqa.org: https://www.ncqa.org/programs/health-care-providers-practices/patient-centeredmedical-home-pcmh/