DB FPX 8405 Assessment 2 Leadership Presentation

DB FPX 8405 Assessment 2 Leadership Presentation

Student Name

Capella University

DB-FPX 8405 Effective Organizational Leadership

Prof. Name:

Date

Why a Business Plan is Important?

Essential Strategic Tool

• Aid to identify crucial steps that are necessary (Hormozi et al., 2002)

Organizational Goals

• Identify growth
• Achieving financial objectives

Key Components of a Business Plan

• Executive Summary
• Mission Statement
• Company Background
• Product Description
• Marketing Plan
• Competitor Analysis
• SWOT Analysis
• Operations
• Financial Planning
• Timeline

Key Components of a Technology Plan

• Mission Statement
• Vision Statement
• Needs Assessment
• Technology Initiative Descriptions
• Goals Statement and Rationale
• Measurable Objectives
• Hardware, Software, and Facility Resource Requirement
• Instructional Resource Requirement
• Staff Development Plan

Key Components of a Marketing Plan

• Marketing goals and objectives
• Defining the target audience
• Researching and analyzing marketing tactics
• Establishing company-wide marketing tactics
• Timeline
• Budget

Best Practices for a Business Plan that Aligns to Organizational Goals

• Align strategies to the Mission, Vision, and objectives.
• Ensure vertical alignment to goals.
• Ensure horizontal alignment of goals and operational alignment.
• Clarify goals through objectives.
• Strategies provide direction.

Business Models

• Business to consumer: The business sells to a customer.
• Business to business: The business sells to another business.
• Consumer to business: The customer sells to a business.
• Consumer to consumer: Customers sell to each other.

How the Planning Process Applies to Key Business Support Functions for Management

• Senior leadership role
• Manager’s role
• Goals and objectives

How the Planning Process Applies to Information Technology

• Data
• Statistics
• Strategize

How the Planning Process Applies to Marketing

• Marketing plan and business planning process
• Roadmap
• Strategies

DB FPX 8405 Assessment 2 Leadership Presentation

References

Hormozi, A. M., Sutton, G. S., McMinn, R. D., & Lucio, W. (2002). Business plans for new or small businesses: Paving the path to success. Management Decision, 40(8), 755-763.