BUS FPX 4993 Assessment 3 Environmental Scan

BUS FPX 4993 Assessment 3 Environmental Scan

Student Name

Capella University

BUS-FPX4993 Business Capstone Project

Prof. Name:

Date

Environmental Scan

An environmental scan is a strategic analysis used to identify trends and factors that can influence an industry or marketplace. On an individual level, it helps pinpoint the various forces or variables that may give rise to new trends or challenge the relevance of existing skills and knowledge.

Internal Factors

The organization I work for offers diverse programs aimed at employee development. With workplace competition rapidly evolving, these programs provide valuable opportunities for employees to grow professionally (Gurchiek, 2022). Advancements in healthcare industry practices necessitate that professionals adapt by mastering new systems, especially those related to information and data management (Beer & Mulder, 2020). Continuous education is equally crucial for employees seeking professional development and career advancement.

Employees aiming for supervisory or managerial positions are encouraged to take courses that build theoretical and practical knowledge relevant to these roles (Dachner et al., 2021). The organization supports its staff by encouraging them to pursue higher education, fostering their professional goals. Beyond recognitions and awards, success in the workplace also hinges on building trust and collaboration with colleagues, establishing strong client relationships, and maintaining productive partnerships with suppliers. These dynamics are facilitated by opportunities to foster positive interactions among peers, ultimately contributing to career growth (Ouakouak & Ouedraogo, 2018).

External Factors

The healthcare industry is highly sensitive to price fluctuations, as these influence customers’ perceptions of healthcare affordability. This presents an opportunity for the organization to streamline its services and reduce costs, making healthcare more accessible to clients (Zhao et al., 2021). Additionally, modern customers prioritize accessibility to information when making decisions about services. To meet this demand, the organization must improve its service methods by providing transparent and accessible data for clients (Sima et al., 2020).

This shift aligns with short-term goals to enhance data accessibility and supports long-term strategies for IT and data management, necessitating organization-wide training. Furthermore, the increasing demand for personalized, customer-centric services challenges healthcare providers to adapt by training staff to deliver tailored services, which requires investments in education and behavioral training (Azim et al., 2021). Although these initiatives entail costs, they can be viewed as investments that enhance client retention, satisfaction, and profitability.

Conclusion

Internal and external factors significantly shape both short-term and long-term strategies of organizations while influencing individuals’ career paths. Together, these forces present challenges and opportunities, enabling professionals to refine their skills and pursue growth, ultimately benefiting the organization and its workforce.

BUS FPX 4993 Assessment 3 Environmental Scan

References

Azeem, M., Aziz, S., Shahid, J., Hayat, A., Ahmed, M., & Khan, M. I. (2021). The impact of customer-centric business strategies on customer relationship management: Pharmaceutical fieldforce perspective. International Journal of Pharmaceutical and Healthcare Marketing, 16(1), 138–154. https://doi.org/10.1108/IJPHM-09-2020-0083

Beer, P., & Mulder, R. (2020). The effects of technological developments on work and their implications for continuous vocational education and training: A systematic review. Frontiers in Psychology. https://doi.org/10.3389/fpsyg.2020.00918

Dachner, A. M., Ellingson, J. E., Noe, R. A., & Saxton, B. M. (2021). The future of employee development. Human Resource Management Review, 31(2), 100732.

Gurchiek, K. (2022, August 19). Report: Employers reap benefits of employee training when done right. Society for Human Resource Development. https://www.shrm.org/resourcesandtools/hr-topics/organizational-and-employeedevelopment/pages/report-employers-reap-benefits-of-employee-training-when-done-right.aspx

BUS FPX 4993 Assessment 3 Environmental Scan

Ouakouak, M. L., & Ouedraogo, N. (2018). Fostering knowledge sharing and knowledge utilization: The impact of organizational commitment and trust. Business Process Management Journal, 25(4), 757–779. https://doi.org/10.1108/BPMJ-05-2017-0107

Sima, V., Gheorghe, I. G., Subić, J., & Nancu, D. (2020). Influences of the industry 4.0 revolution on the human capital development and consumer behavior: A systematic review. Sustainability, 12(10), 4035.

Zhao, H., Yao, X., Liu, Z., & Yang, Q. (2021). The influence of digitalization on organizational innovation in healthcare. Journal of Business Research.