BUS FPX 4124 Assessment 2 Proposal to Adopt a Formal Strategic Marketing Plan

BUS FPX 4124 Assessment 2 Proposal to Adopt a Formal Strategic Marketing Plan

Student Name

Capella University

BUS-FPX4124 Health Care Marketing and Strategic Planning

Prof. Name:

Date

Adopting a Formal Marketing Plan – Proposal

Benefits of Health Care Marketing

Health care marketing is vital for strengthening patient relationships and expanding connections. A formal marketing plan for orthopedic services can enhance patient engagement, leading to a thriving practice (Williams, 2020). Historically, our organization faced little competition, making extensive advertising unnecessary. However, with Mercy Hospital’s renovations and the introduction of an all-inclusive care model, patients may find it convenient to receive services under one roof. This creates a competitive disadvantage for our organization. Patients often weigh options for convenience and pricing when choosing care providers (Thomas, 2015). To remain competitive, it is essential to differentiate our services through effective social and digital marketing strategies.

Proposed Marketing Strategies

To increase visibility and patient engagement, adopting an aggressive digital and social marketing strategy is crucial. Leveraging platforms like Google and social media will allow us to reach a broader audience. Immediate strategies include encouraging patient feedback through satisfaction surveys and online reviews. These tools provide valuable insights and help build a positive public image.

Digital marketing enhances brand awareness by improving search engine visibility. Paid advertising on platforms like Google can further elevate our organization’s profile. Research shows that 88% of new patient visits begin with online searches, and 48% of patients prioritize internet research before scheduling appointments. Moreover, 85% of prospective patients prefer organizations with strong reputations and modernized technology (Williams, 2020). By embracing digital strategies, we position ourselves as a leader in patient care, countering Mercy Hospital’s convenience advantage.

Advantages of a Digital Marketing Approach

The implementation of a formal digital marketing plan will ensure that our organization remains relevant and competitive. Modernizing our outreach efforts through online platforms aligns with patient expectations in today’s digital-first world. Engaging patients through innovative strategies will establish our presence as a preferred provider and attract a larger patient base. With our services prominently showcased online, we can build a sustainable advantage against Mercy Hospital.

Summary Table

References

Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press.

BUS FPX 4124 Assessment 2 Proposal to Adopt a Formal Strategic Marketing Plan

Williams, D. M. (2020, February 5). Why is Healthcare Marketing Important? LEVO Health. https://levohealth.com/why-is-healthcare-marketing-important/#:%7E:text=Healthcare%20marketing%20allows%20you%20to,leads%20to%20a%20booming%20practice.