BUS FPX 2007 Assessment 4 Business Strategy and Decision Making

BUS FPX 2007 Assessment 4 Business Strategy and Decision Making

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Capella University

BUS-FPX2007 Introduction to Business Perspectives

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Introduction

This paper explores the mission and vision statements of Schneider Electric and their influence on the company’s strategic direction. Schneider Electric’s organizational structure has been strategically developed to maintain its competitive advantage in the global electrical industry. The analysis also reviews the company’s Code of Ethics, emphasizing the principles that guide its ethical practices. Furthermore, this paper examines two essential functional areas that contribute to Schneider Electric’s ongoing success. Additionally, it discusses strategies for assembling an effective team to revise the mission statement, integrating ethical principles and critical thinking. Collectively, these discussions aim to highlight the factors driving Schneider Electric’s significant impact and leadership within the industry.

Mission and Vision

Many successful organizations define their mission and vision statements early in their establishment. Although the terms are often used interchangeably, they serve distinct purposes. The mission statement defines a company’s purpose, whereas the vision statement outlines its long-term aspirations.

Schneider Electric, founded in 1836, has undergone considerable restructuring and expansion over the years (Schneider Electric, 2025). The company’s current statements are:

The mission statement underscores Schneider Electric’s commitment to sustainability and efficiency, while the vision statement represents its goal of becoming a global leader in IT infrastructure and services (Schneider Electric, 2025).

Ideal Organizational Structure

Schneider Electric is a multinational electrical and technology leader employing over 130,000 individuals and serving customers in more than 108 countries (Schneider, 2025). The company specializes in electrification, automation, and digitalization, contributing to smart industries, resilient infrastructure, and intelligent homes (Schneider, 2025).

For an organization of this scale, a process-based organizational structure is most beneficial. This structure supports collaboration across multiple departments, enhancing teamwork and overall efficiency. It also enables flexibility and adaptability in a constantly changing industry environment (HubSpot, 2025).

Code of Ethics

Organizational ethics provide a moral foundation for all business activities. Schneider Electric’s Code of Ethics emphasizes two primary approaches: integrity and compliance.

• Integrity Approach:
  The integrity approach relies on a company’s mission, purpose, and values to guide ethical decision-making. It assumes that employees act based on trust and shared principles rather than continuous oversight (Geisler, 2021).

• Compliance Approach:
  The compliance approach, more common in large organizations, sets clear regulations and expectations to ensure consistency and fairness. It reduces subjectivity by defining right and wrong based on organizational standards and legal frameworks.

Ethical cultures that extend beyond simple compliance connect moral conduct directly to the organization’s guiding principles and overarching purpose (Geisler, 2021).

First Key Functional Area: Marketing

Ethical principles such as fairness, accountability, respect, transparency, and trust are vital for daily business operations. Among these, marketing is a fundamental functional area that drives brand awareness and growth.

Marketing helps organizations enhance visibility, establish brand identity, and manage supply and demand (BellaVista, 2015). Schneider Electric’s global workforce—spanning 138,000 employees—requires marketing strategies that are culturally sensitive and adaptable to diverse audiences, including OEMs and senior managers (Latterly, 2025).

Clearly defined values and ethical guidelines ensure consistency and foster trust among employees, customers, and stakeholders (Waseem, A).

Second Key Functional Area: Production

The production process serves as the foundation for all business activities. Without effective production, marketing and other functions cannot succeed. Schneider Electric benefits from a co-production model, which emphasizes collaboration and shared power among all stakeholders.

According to Albert et al. (2023), co-production principles include:

• Sharing power and decision-making

• Valuing diverse skills and experiences

• Ensuring mutual benefits for all parties

• Engaging directly with communities

Critical thinking plays an essential role in optimizing production by improving problem-solving, risk management, and innovation. Encouraging employees to examine issues from multiple perspectives fosters informed decisions and sustainable growth.

Building the Ideal Team

Forming an effective team to revise Schneider Electric’s mission statement requires thoughtful consideration of member diversity, expertise, and collaboration. While cross-functional teams can face conflicts due to differing experiences, they promote balanced perspectives and eliminate biases (Skripak et al., 2018).

Key characteristics of effective teams include stability, shared accountability, and interdependence (Seddon, R). Ethical considerations should remain at the forefront of team collaboration. Ethics act as a moral compass that guides individuals and organizations in distinguishing right from wrong (Marques, J).

An ethically grounded team that applies critical thinking can revise the mission statement to align with organizational goals, reinforce company culture, and ensure relevance to stakeholders. Critical thinking questions are vital for clarifying the organization’s purpose, enhancing communication, and aligning the mission with the vision and strategy.

Conclusion

In conclusion, this paper analyzed Schneider Electric’s mission and vision statements, demonstrating how they guide the company’s strategic direction. The company’s process-based structure supports collaboration and efficiency, strengthening its competitive advantage. The review of Schneider Electric’s Code of Ethics revealed the organization’s commitment to both integrity and compliance. Additionally, the study examined marketing and production as key functional areas that uphold ethical principles and innovation. Finally, strategies for assembling a cross-functional team to revise the mission statement emphasized the importance of ethical leadership and critical thinking. Collectively, these components reveal how Schneider Electric maintains its leadership and enduring impact within the global electrical industry.

References

Albert, A., Haklay, M., Islam, S., & McEachon, R. (2023). Nothing about us without us: A co-production strategy for communities, researchers and stakeholders. Health of Medicine, 836–846. https://doi.org/10.1111/hex13709

BellaVista Promotions. (2015, June 29). BellaVista Promotions reveals why marketing is so important. Bellavistapromotions.co.uk

Geisler, J. (2021). Think beyond ‘compliance’: Why leaders should work to implement a culture of ethics. Healthcare Financial Management, 75(5), 44–45. https://library.capella.edu/login?url=https://www.proquest.com/trade-journals/think-beyond-compliance-why-leaders-shouldwork/docview/2532202421/se-2

HubSpot. (2025). How to structure a marketing dream team, according to HubSpot marketers. HubSpot. https://blog.hubspot.com/marketing/team-structure-diagrams

Latterly. (2025). Schneider Electric Marketing Strategy 2025: A Case Study. Latterly.org

Lepsinger, R. (2018). Better together: Building effective cross-functional teams. Industrial Management, 60(5), 26–30.

Marques, J. (n.d.). Ethics and organizational behavior.

BUS FPX 2007 Assessment 4 Business Strategy and Decision Making

Schneider Electric. (2025). Schneider Electric history. Schneider Electric. https://www.se.com/us/en/about-us/company-profile/history/schneider-electric-history.jsp

Schneider Electric. (2025, March 25). Schneider Electric plans to invest over $700 million in the U.S., supporting energy & AI sectors and job growth. Schneider Electric.

Seddon, R. (n.d.). Principles of team collaboration.

Skripak, S. J., Cortes, A., & Walz, A. (2018). Fundamentals of business (2nd ed.). VT Publishing.

Waseem, A. (n.d.). Ethical principles in business operations.