BUS FPX 2007 Assessment 2 Business Environment Analysis

BUS FPX 2007 Assessment 2 Business Environment Analysis

Student Name

Capella University

BUS-FPX2007 Introduction to Business Perspectives

Prof. Name:

Date

BUS FPX 2007 Assessment 2 Business Environment Analysis

Chosen Organization

Question: What is your chosen organization?

Answer:
The organization selected for this assessment is Target Corporation. Target is a well-known retail company operating primarily in the United States, recognized for its extensive product offerings, including household goods, clothing, electronics, and groceries. Founded in 1962, Target continues to serve as one of the largest discount retailers, focusing on customer satisfaction and innovative retail experiences (Target Brands, Inc., 2024).

Mission and Vision Statements

Question: What are the mission and vision statements for your organization?

Answer:
Target’s mission and vision statements express the company’s core values and long-term goals. The mission statement emphasizes the organization’s commitment to improving customers’ daily lives, while the vision statement reflects its aspiration to contribute positively to society and the environment.

Key Components of the Mission and Vision Statements

The mission and vision statements provide clear direction for Target’s strategic goals. The mission statement defines the company’s purpose—to create meaningful experiences and bring joy to families through accessible and affordable products. It demonstrates Target’s focus on customer well-being and community engagement. The vision statement expresses the organization’s aspiration to shape a sustainable and inclusive future by working collaboratively with customers and stakeholders. Together, these statements emphasize innovation, ethical responsibility, and continuous improvement within Target’s operations (Target Brands Inc., 2024).

Ideal Organizational Structure

Question: What type of organizational structure makes sense for this organization and why?

Answer:
The most suitable organizational structure for Target is the divisional structure based on product lines and geographical areas. This structure enables the company to efficiently manage its wide range of products and large market presence. A divisional framework allows flexibility, faster decision-making, and localized strategies tailored to customer needs in different regions. Moreover, it supports collaboration between departments, encourages innovation, and aligns with Target’s mission to enhance customer experiences while maintaining efficient business operations (Target Brands Inc., 2024).

Code of Ethics

Question: Identify what fundamental components are included in an organization’s code of ethics and why organizations have the code of ethics.

Answer:
An organization’s code of ethics outlines the standards and values guiding employee behavior, decision-making, and corporate responsibility. Common components include integrity, accountability, respect, fairness, and compliance with legal and regulatory standards. For Target, ethical conduct ensures customer trust, brand credibility, and long-term sustainability. Having a clear code of ethics encourages transparency, strengthens corporate culture, and minimizes ethical risks within the organization. It also provides employees with a moral framework to handle complex situations responsibly and align their actions with organizational values (Target Brands Inc., 2024).

References

Target Brands, Inc. (2024). Purpose & history. Target Corporate. https://corporate.target.com/about/purpose-history

Target Brands, Inc. (2024). Sustainability & governance. Target Corporate. https://corporate.target.com/sustainability-governance