DB FPX 8405 Assessment 3 Business Problem Assessment

Student Name

Capella University

DB-FPX 8405 Effective Organizational Leadership

Prof. Name:

Date

Executive Summary

CapraTek’s vision is to provide excellence and define and deliver technology solutions for tomorrow’s problems. CapraTek is an industry leader in designing and manufacturing computer server components and continues to provide innovative solutions to customers. Digital innovation is a priority for CapraTek as the company looks to expand into emerging wireless technologies. A business problem is a current or future challenge faced by a business. This report will highlight three business problems identified in CapraTek in leadership, information technology, and marketing management. A business problem will be identified in each area that justifies the need for a business project.

An overview of how the three business problems relate to concerns that CapraTek and other businesses face is an area of concern. A problem statement for leadership, information technology, and marketing management are provided with supporting scholarly evidence. A fishbone diagram is a visualization tool that CapraTek leadership can use that will categorize the potential cause of the identified problem. A fishbone diagram will be provided to identify how the problem was narrowed down. A Riipen project is an experimental learning platform geared toward helping businesses find people and solutions for future work. A Riipen project will be included for comparison. The summary will wrap up the report with statements on the main points of the proposed project.

Leadership Business Problem

The potential leadership business problem is that leadership is not trained in resistance to change. This issue is common in global organizations. Research by Beer et al. (2016) suggests that businesses are spending enormous amounts of money on employee training, but they aren’t getting a good return on their investment.

Information Systems Business Problem

The potential information systems business problem is that CapraTek does not have a current digital innovation strategy. This issue affects organizations across multiple platforms. According to Morgan (2019), 70% of digital innovations fail. A failed digital innovation strategy is costly in terms of lost money, resources, time, and credibility.

Marketing Business Problem

The potential marketing problem is that CapraTek is experiencing a loss in product sales. Kokemuller (2016) suggests that a loss in product sales is a major problem for any small business.

Project Proposals

The proposed project is on the potential information systems business problem of CapraTek not having a current digital innovation strategy. The potential Riipen-type project is described below:

Riipen Project

The Riipen project selected for this business problem is Level-Up: Making Sense of Organizational Change.

Project Scope:

The research project allows students to explore the process by which organizations change and transform with an emphasis on what makes for effective change in organizations. Research activities will involve analyzing the intricacies of organizational change management, such as factors/conditions that influence changes and the implications of change components (i.e., change agents, initiatives, processes) on stakeholders and the actual change. Findings from this research project will help inform the theory and practice of organizational change management (Riipen, n.d.).

Summary

Addressing the three identified business problems of leadership, information systems, and marketing will help CapraTek leverage resources and technologies to be more impactful to internal and external customers. The Riipen project presented is an example of a project that can be completed by a Capella learner. The proposed research project will allow the student to explore the process by which organizations change and transform with an emphasis on digital innovation strategies.

References

Anderson, C., Bieck, C., & Marshall, A. (2020). How business is adapting to COVID-19: Executive insights reveal post-pandemic opportunities. Strategy & Leadership, 49(1), 38–47. https://doi.org/10.1108/sl-11-2020-0140

Beer, M., Finnstrom, M., & Schrader, D. (2016, September 9). Why leadership training fails—and what to do about it. Harvard Business Review. https://hbr.org/2016/10/why-leadership-training-fails-and-what-to-do-about-it

Kokemuller, N. (2016, October 26). What methods can an organization utilize to prevent loss of customers? Small Business – Chron.Com. https://smallbusiness.chron.com/methods-can-organization-utilize-prevent-loss-customers-80038.html