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D030 Nursing Service Line Template for Wound Care Services

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Western Governors University

D030 Leadership & Management in Complex Healthcare Systems

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Date

Service Line for Wound Care Services

Proposed Nursing Service Idea

The nursing service idea proposed involves creating a specialized wound care program aimed at treating and educating patients suffering from both acute and chronic wounds. These wounds include diabetic ulcers, pressure injuries, and venous stasis ulcers. To maximize accessibility and ensure continuous care, services will be provided through multiple channels including outpatient clinics, home visits, and telehealth consultations. An integral part of the program focuses on educating patients and their caregivers about wound prevention and self-management techniques.

Collaboration is key; the service will work alongside interdisciplinary professionals such as dieticians, podiatrists, and rehabilitation specialists to enhance healing and minimize complications. Addressing the growing needs of high-risk groups, this initiative aims to improve patient outcomes, reduce hospital readmissions, and decrease long-term healthcare expenses.

Strong leadership will be essential for successful implementation. Transformational leadership will inspire staff through a shared vision of patient-centered care and foster innovation in wound management practices (Boamah et al., 2018). Servant leadership will ensure the prioritization of patient and staff needs, promoting compassion, collaboration, and a supportive environment (Eva et al., 2019).

A diverse workforce model, including wound care-certified nurses, advanced practice nurses, and culturally diverse assistants, will promote equitable and culturally sensitive care. Effective communication, cultural humility, and strategic planning are vital components for leaders to build a sustainable, high-quality wound care program.

Importance

This wound care service holds particular significance for Harris County, a diverse and populous region where chronic and complex wounds disproportionately affect vulnerable populations such as older adults, individuals with diabetes, and those with limited mobility or poor access to specialized care. Harris County experiences significant health disparities influenced by socioeconomic status, race, and ethnicity (Houston State of Health, n.d.). These disparities contribute to higher rates of chronic illnesses like diabetes, which increase the risk of wounds that do not heal properly.

Without proper wound management, patients risk severe infections, extended hospital stays, or even amputations, which drastically reduce quality of life. By offering accessible, evidence-based treatments combined with patient education and prevention strategies, the service will directly confront these challenges.

Providing culturally sensitive care via a diverse staffing model will help overcome barriers to access and build trust within underserved communities. This approach not only enhances individual patient outcomes but also reduces hospital readmissions, cuts healthcare costs for local systems, and fosters healthier communities throughout Harris County.

Market Analysis

Target PopulationPotential Referral BasesPotential Competitors
Older adultsPrimary care providersHospital-based wound care centers
Patients with diabetes in Harris CountyEndocrinologistsSpecialty outpatient clinics
Individuals with vascular diseasePodiatristsHome health agencies
Persons with limited mobility, especially underserved communitiesHome health agenciesRehabilitation centers
 Rehabilitation facilities 

SWOT Analysis

StrengthsWeaknesses
Specialized wound care expertiseHigh staffing and operational costs
Interdisciplinary collaborationResource-intensive operations
Comprehensive care modelStaff training and retention challenges
Diverse staffing promoting cultural sensitivityInterprofessional coordination barriers
OpportunitiesThreats
Growing demand for chronic wound careCompetition from established providers
Advancements in wound care technologyReimbursement challenges
Partnerships with healthcare providersWorkforce shortages
Funding and reimbursement incentivesSocioeconomic barriers for patients

The strengths of this wound care service, such as specialized expertise and collaborative care, align well with growing demand and opportunities for partnership with hospitals, primary care, and rehabilitation centers. The comprehensive care model, including telehealth, addresses access barriers like transportation and specialist availability. Moreover, the diverse staffing model fosters culturally competent care, enhancing patient trust and outcomes, which is a competitive advantage.

Weaknesses such as high costs and resource needs can be offset by funding opportunities linked to value-based care initiatives and technology improvements. Training and retention issues may be mitigated through partnerships with educational institutions. Finally, communication challenges can be addressed by standardizing protocols and improving collaboration systems.

Cost-Benefit Analysis

Organizational Costs and Benefits

Logical CostsLogical Benefits
Marketing & AdvertisementsIncrease visibility, patient volume, referral networks, and long-term growth
Accreditation FeesEnhances credibility, compliance, and higher reimbursement eligibility
Start-up CostsEstablish infrastructure to deliver high-quality care and attract providers

Day-to-Day Operational Costs and Benefits

Logical CostsLogical Benefits
Clinical staff salariesEnsures availability of skilled staff providing evidence-based care, improving outcomes and reputation
Medical supplies and equipmentProvides advanced tools for effective wound management, reducing complications and readmissions
Facility costsSupports patient access, staff efficiency, and service growth
Electronic Health Records (EHR) & ITFacilitates documentation, billing efficiency, and care coordination
Marketing and OutreachBuilds awareness among referral sources and underserved populations, enhancing sustainability

Risk Assessment and Mitigation Strategies

RisksPossible ConsequencesMitigation Strategies
Staffing shortagesReduced capacity, longer waits, lower care qualityRecruitment plans, competitive salaries, education partnerships
High operational costsBudget overruns, sustainability issuesCost control, bulk purchasing, grants, cost-effective tech
Patient non-adherenceDelayed healing, complications, readmissionsPatient education, reminders, telehealth follow-ups, caregiver involvement
Communication breakdownsMismanaged care, delays, increased errorsStandardized communication protocols, team meetings, shared EHRs
Regulatory/reimbursement changesReduced funding, financial instabilityStay updated on policies, flexible billing, diverse revenue sources

Financial Projections for the First Year

The financial forecast for the first year is based on expected patient volume, service fees, and reimbursement from insurance and value-based programs. Revenue will be generated from outpatient visits, home health visits, and telehealth consultations.

  • Outpatient visits: Average reimbursement of $250 per encounter.

  • Advanced procedures: $400–$600 per procedure (e.g., debridement, negative pressure therapy).

  • Home visits: Approximately $200 per visit.

  • Telehealth sessions: Around $125 per session.

The clinic will operate 5 days a week, serving 12–15 patients daily, translating to 240–300 patients monthly. Revenue projections range from $950,000 to $1,000,000 in the first year, with additional income from specialized wound care supplies.

Partnerships with local hospitals and primary care providers will secure referrals, while patient education programs will be reimbursed under chronic care management codes. Operational costs include staffing, supplies, equipment, telehealth technology, and staff training. The program is expected to approach break-even by year-end, laying a foundation for sustainable growth.

Service Payers

Primary payers include private insurance, Medicare, and Medicaid, covering most wound care services. Value-based care programs incentivize reduced readmissions and better outcomes, supplementing revenue. Self-paying patients also contribute, particularly for advanced treatments not fully covered by insurance. Diverse payers ensure financial stability and patient accessibility.

Operational Expense Budget

Personnel ExpensesCost ($)
Salaries (2 wound care-certified nurses, 1 APN, 1 medical assistant)450,000
Benefits (health insurance, retirement, PTO)120,000
Other (recruitment, onboarding, overtime)30,000
Other-than-Personnel (OTP) ExpensesCost ($)
Start-up Costs (exam tables, wound carts, diagnostic tools)75,000
Monthly Bills (rent, utilities, internet, cleaning)100,000
Training & Development (certifications, education, workshops)20,000
Telehealth Technology (software, hardware, maintenance)40,000
Medical Supplies (dressings, kits, infection control)150,000

Key Performance Indicators (KPIs)

Service Plan KPIMeasurement MethodEvaluation FrequencyUse of Data
Staff Certification RateHR records, certification logsQuarterlyGuide hiring, justify service expansion
Average Time to Initial Wound AssessmentEMR and wound assessment formsMonthlyImprove workflows, predict staffing needs
Wound Healing Rate within 12 weeksEMR, wound tracking, follow-upsQuarterlyEvaluate treatment effectiveness, guide improvements

System-level Improvement Strategy

Implementing a comprehensive staff development and interprofessional education program is critical for continuous staff competency improvement and teamwork. This includes regular training, certification courses, team-based exercises, mentorship, and feedback systems based on KPIs like healing rates and assessment times. Organizational support is necessary for budget allocation, integrating collaboration into evaluations, and providing technology platforms. Anticipated outcomes include enhanced staff skills, efficient workflows, improved interprofessional communication, and better patient outcomes.

Implementation Tasks and Timeline

TaskOwnerFrequencyTimeline
Finalize clinical location and layoutClinic AdministratorBi-weekly12 weeks before launch
Obtain licenses and regulatory approvalsCompliance Officer/Quality ManagerBi-weekly12 weeks before launch
Recruit and hire multidisciplinary staffHuman Resources DirectorBi-weekly10 weeks before launch
Develop clinical protocols and policiesDirector of Nursing/Clinical Nurse SpecialistWeekly10 weeks before launch
Purchase/install equipment and suppliesOperations Manager/Procurement OfficerBi-weekly8 weeks before launch
Staff training and orientation programNurse EducatorWeekly6 weeks before launch
Develop patient intake and schedulingPatient Service ManagerWeekly6 weeks before launch
Marketing and community outreachMarketing ManagerBi-weekly6 weeks before launch
Establish quality monitoring and KPI systemQuality Manager/Data AnalystWeekly4 weeks before launch
Conduct trial run/soft openingClinic Administrator/Team LeadDaily2 weeks before launch

Executive Summary

The Wound Care Nursing Service Line is developed to address the rising demand for specialized wound care in Harris County. It will provide comprehensive wound assessment, treatment, and follow-up through a multidisciplinary team, including certified nurses, physicians, dieticians, and rehabilitation specialists. The service aims to enhance patient outcomes, decrease hospital readmissions, and position the organization as a leader in patient-centered specialty care.

With a projected first-year operational budget of approximately $985,000, the program balances personnel, operations, and supplies costs, supporting quality care and staff development. Strategic investment in resources and technology will allow the service line to improve patient outcomes measurably, strengthen community health, and enhance organizational reputation.

References

Boamah, S.A., Laschinger, H. K. S., Wong, C., & Clarke, S. (2018). Effect of transformational leadership on job satisfaction and patient outcomes. Nursing Outlook, 66(2), 180-189. https://doi.org/10.1016/j.outlook.2017.10.004

Eva, N., Robin, M., Sendjaya, S., van Dierendonck, D., & Liden, R. C. (2019). Servant Leadership: A systemic review and call for future research. The Leadership Quarterly, 30(1), 111-132. https://doi.org/10.1016/j.leaqua.2018.07.004

Healogics. (2025). Wound care by the numbers: Medicare cost and utilization of patients with chronic wounds. Retrieved from https://www.healogics.com/providers/resources/wound-care-by-the-numbers-medicare-cost-and-utilization-of-patients-with-chronic-wounds/

Houston State of Health. (n.d.). Adults with diabetes, Harris County [Indicator]. Houston State of Health. Retrieved from https://www.houstonstateofhealth.com/indicators/index/view?indicatorId=81&localeId=2675

Society for Vascular Surgery. (n.d.) Wound care curriculum. Retrieved September 24, 2025, from https://vascular.org/vascular-specialists/education-and-meetings/wound-care-curriculum

Wound Care Education Institute. (n.d.) Wound care certification courses. Retrieved September 24, 2025, from https://www.wcei.net/courses

Woundpedia. (n.d.). International Interprofessional Wound Care Course (IIWCC). Retrieved September 24, 2025, from https://woundpedia.com/iiwcc/

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